Gucci creates eco-friendly shoes called ‘Sustainable Soles’, made of biodegradable plastic.
With well known brand names going #green, it must get easier to sell sustainable products to a large clientele.
Alex McIntosh, business and research manager for the Centre for Sustainable Fashion at the London College of Fashion says it well: "it's great that high-end designers are exploring these ideas as their
influence has an impact on the collective psyche of the design
community," (Source: latimes.com